An interview can be scary. If you’re like me, interviews and meetings are an integral part of your business.

In the past, these meetings were anxiety provoking. Although interviews are supposed to be two ways, I would often be more nervous than the recruiter. In the past, I never felt like I had a sense of control during my interviews. I would practice and prepare but never felt ready enough when the interviewer came along.

My perspective on interviews has changed a lot since then. I now feel in control and confident during interviews.

What changed was I stopped thinking “How can I get this job?” I started thinking, “How can I add value to this company?”

Thinking “How can I get this job?” put me in the mindset to impress, to exaggerate and to become self-consumed. When I began thinking about the ways I can provide value, it was as if I was already engaged in my first work assignment. I would begin researching the problems the company was trying to solve to understand how I could help.

Thinking about value gave me confidence to attend any interview or meeting. In this article, I will show you practical ways to start thinking about value.

Understand Your Value Before you Apply

A resume is not only a record of what you’ve done but a reflection on how you think about what you’ve done. As a recruiter, I would often reject candidates that did not realize the impact they had in their last job. When you don’t realize your impact, it’s difficult to know what worked and what didn’t. Not understanding your impact makes it create any successes you have had in the past.

I would often see talented freelancers who minimize their duties and in turn downplay their value.

The first step to nailing any interview is understanding your value.

Recruiters often love numerical values that show off your impact during particular projects. An example of this would be “ I help increase conversion by 20%” or “I helped X company increase their sales by 5% over 40 days.” Employers love numbers because it makes your impact quantifiable.

Before you even apply to your next position, rewrite your resume so that it reflects your value.

Develop Solutions to Bring to the Interview

During your interview or initial proposal, bring solutions! Brainstorm a way you can help the company solve a problem they are facing. Prepare a short case study jam-packed with solutions. Spend time building quality case studies and solutions rather than approaching more companies.

For example, if you are interested in working at a non-profit, a weak point may be in their marketing. Even if you are not applying as a marketer, show how your skills will help solve their marketing problem.

Think of one or two ways to solve a potential problem before your interview. This will give you more confidence and authority during your interview.

Sit Down and Meditate Before the Interview

Before an interview or meeting, you may feel nervous. Your nervousness translates into your energy. In my article on confidence, I talk about using meditation as a confidence building tool. Meditation allows you to get out of your own head and calm down your mind.

I find that after meditation I speak a bit slower and more deliberately. I notice that during interviews I tend to choose my words and stories more carefully.

I recommend doing this an hour before you interview for at least five minutes.

You’ve Already Got the Job

The last tip I will give you has to do with your beliefs. Imagine going into an interview knowing you had already got the job.

Imagine the level of confidence you’d have and the type of questions you’d ask.

Believe in yourself and your ability. Reflect on my first tip of understanding your value. You know you’re a great fit and can provide so much value to this company. You are the BEST person for the job and if you don’t believe this…why would you apply?

You know what you can bring to the table.

Book Recommendations


Try Audible and Get Two Free Audiobooks


Here are some awesome books on confidence that should help you nail any interview.


The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage Mel Robbins

The Confidence Code: The Science and Art of Self-Assurance – What Women Should Know – Katty Kay, Claire Shipman



You got this

Leave a comment with your best tips for nailing interviews.